THE FANCYS
With over a decade of experience in digital, we witnessed the rise of the content creator and developed a passion for building and growing communities. As some of the first employees at Maker Studios, we launched multiple digital brands; overseeing brand development, creative, programming, and audience strategy. As the landscape of digital media grew and evolved, we learned to pave clear pathways to monetization through engaged audiences.
We now work to bring this insight to our clients and partners, helping them turn their content into a scaled business and accomplish their goals through building and engaging audience. Our core focus is partnering with media companies, emerging businesses, and influencers to provide industry insight, education on the digital landscape, best practices, and tools for continued success.
JENNY FANCY
Jenny has worked with a variety of media brands to establish departments, inform strategy, and develop original and branded content. She served as the General Manager of Maker Studios' Lifestyle Vertical, managing a team of experts in programming, business development, event planning, talent management, and video production. She oversaw the brand development and launch of Maker Fashion and Beauty network, The Platform, with a core focus on the Millennial and Gen Z audience. Her background in the fashion industry and new media world has lead her to a passion for combining creative ideas with practical strategy.
Learn more about Jenny on LinkedIn.
NIKKI FANCY
Prior to The Fancys, Nikki served as Head of Programming at artist-to-fan app, Bkstg, leading audience development and strategy. From 2010-2015, she worked at global short-form video leader, Maker Studios. In her role as VP of Programming Strategy and Operations, she managed high-level programming initiatives, while implementing best practices across the company’s Content organization. Nikki began her career developing and managing digital talent, producing and launching one of the most popular online franchises, Epic Rap Battles of History. She was awarded Forbes 30 Under 30, Hollywood in 2015.
Learn more about Nikki on LinkedIn.